This nourishing shampoo is formulated to help lock moisture into strands while improving hair's elasticity, reducing breakage, and providing smooth, glossy hair from root to tip. Enriched with keratin, it helps rebuild the hair's natural protective layer, making it stronger and more elastic while reducing hair breakage and splitting. The formula also boosts the hair's ability to retain moisture, reducing frizz and flyaways caused by dryness, for a sleek and polished look.